Sexualisation of girls blamed on digital age

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The West Australian
February 29, 2012

A Perth academic says the sexualisation of pre-pubescent girls and "yummy mummies" is worsening because of technology such as mobile phones and Facebook.

University of WA Winthrop Professor Donna Chung said spray tans, make-up and padded bras were being marketed heavily to promote a sexualised appearance in young girls.

Some girls were sending provocative images of themselves and friends via mobile phones, digital cameras and social networking sites. Middle-aged women were encouraged to aspire to being "yummy mummies" and labelled in more explicit sexual terms, with the underlying message they needed to stay sexually attractive for as long as possible.

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